Sprouting from an idea in one of our care home sessions and growing into a fully-fledged tipple making national TV headlines, we’re thrilled to that Hundred Not Out is now available to purchase.
Starting life at our dementia-friendly gardening sessions, Alive helped St Monica Trust commemorate their centenary with a beer made by their residents.
Working with them to plant and harvest their own hop plants, we then entrusted the folks at Wiper and True Brewery to work their magic. The result is a beer co-produced, from beginning to end, by over 200 older adults and people living and working in care homes.
Light, crisp and made with love every step of the way.
Hundred Not Out is the outcome of a creative collaboration that involved older adults, people living with dementia, and local care teams. From nurturing hops in the garden, to deciding on a name for the beer, the process was a partnership of joy and purpose, and can now be purchased online, right in time for Christmas.
Hoppiness Brews, a new CIC, has now been launched to be able to sell the beer and bring out new products in the future.
The innovative project combines gardening, brewing and the reminiscence associated, to enrich the lives of people living with dementia. It comes out of Alive’s work – and in particular that of our very own media star, Guy Manchester – over the last three years, developing our Hoppiness Project:
“Along the way, we’ve delivered therapeutic multi-sensory activity sessions for residents with a diagnosis of dementia which, as well as fostering socialisation and a sense of identity, have also triggered happy memories of earlier get-togethers, including in a place most of us visit at some time in our lives – the pub! It’s been an amazing collaboration and I can’t wait to take it further.”
Co-production remains central to the project, and with residents now asking for a non-alcoholic beer and a flavoured gin, please watch this space!
To keep up to date with Hoppiness Brews, please follow us on social media @hoppinessbrews. You can also learn more on our website where you can subscribe to our newsletter.
